Manage Keywords

Keywords is the direct-control page for keyword entities, search terms, and negative review.

Fast Path

Open the tab that matches your question, narrow to the campaign or segment you care about, make the minimum justified change, and then track the impact instead of stacking edits immediately.

How To Use This

Think of the tabs as different jobs:

• Keywords is for managed entities you may change directly.
• Search Terms is for observed traffic you are evaluating.
• Negatives is for reviewing existing exclusion controls.

That split matters because a good search-term insight does not automatically mean you should change the keyword entity on the same pass.

What To Watch For

If you are fighting ACOS, start with traffic quality before bid size. It is easy to spend time tuning bids when the real issue is the wrong traffic reaching the campaign.

If you are working across tabs, keep the campaign context stable. Tab switching is useful only when you are still looking at the same problem from different angles.

Editing Bids for Dayparting-Controlled Keywords

When dayparting is active on a keyword, Prism controls that keyword's bid. The Bid column shows a Dayparting indicator alongside the active (adjusted) bid and the underlying base bid. Editing the bid through the Keywords page updates Prism's base bid and triggers a recompute of the active Amazon bid — it does not bypass dayparting.

To update the base bid for a dayparting-controlled keyword:

1. Open Keywords & Search Terms.
2. Filter or search to find the affected keyword.
3. Look for the Dayparting indicator in the Bid column — it marks keywords where dayparting is actively controlling the bid.
4. Click the bid to open the bid editor.
5. Enter your new base bid — the amount Prism will use as the baseline before applying the dayparting adjustment.
6. Review the Active bid preview — Prism shows the adjusted bid that will be sent to Amazon based on the current dayparting schedule.
7. Click Update base bid to confirm.

The distinction matters: the base bid is what you set; the active bid (adjusted bid) is what Amazon actually sees. Making this change in Amazon Seller Central directly will not work — Prism will overwrite it on the next dayparting run.

FAQ

When should I use Keywords instead of Command Center?

Use Keywords when you already know what you want to inspect or change. Use Command Center when you need Prism to prioritize the work for you.

Next Steps

Go to Manage Campaigns if the problem is actually at the campaign level, or use the Lower ACOS playbook if you are trying to reduce waste systematically.