Prism by Calibrated Intelligence
Amazon advertising platform for sellers and agencies
Prism helps Amazon advertisers prioritize high-impact actions, execute changes safely, and scale automation with guardrails. Every recommendation is calibrated to each product's lifecycle phase.
Follow a 5-phase workflow across 45 guided actions, from urgent triage to structured growth. Prism reads your Amazon Advertising and Selling Partner data to surface real profitability, not just ad-side metrics.
5 phases and 45 guided actions
A structured path from firefighting to growth
45 guided actions span over 60 distinct optimization action types. Each action explains its reasoning and shows you exactly what will change before you commit.
Triage
Surface urgent performance and structure issues before they become expensive.
Defend
Lock in waste controls, query quality, and budget protection before expanding.
Attack
Scale winners through keyword harvest, bid lifts, campaign creation, and discovery.
Optimize
Tune placements, dayparting, variation weighting, and listing quality.
Maintain
Standardize naming, rebalance spend mix, and resolve ongoing health alerts.
Analytics and insights
Real profitability, not just ACOS
Prism connects to the Amazon Selling Partner API to read your sales, traffic, catalog, and inventory data. This grounds every recommendation in total advertising cost of sales and lifecycle phase, not just ad-side metrics.
SP-API-powered analytics activate once Amazon approves the Selling Partner API integration. Amazon Advertising API features are live today.
Total advertising cost of sales (TaCoS)
Connects ad spend to total revenue so profitability is visible, not just ACOS. Requires Seller Central connection.
Lifecycle phase detection
Prism detects each product phase (launch, expand, or harvest) using SP-API signals and calibrates all recommendations accordingly.
Lifetime-adjusted ACoS for consumables
First-purchase ACoS adjusted for repeat-purchase economics, powered by Brand Analytics data. Requires Brand Analytics access.
Dayparting heatmap
Conversion-rate signal by hour of day. Auto-apply with a bidirectional bid ladder, regression monitor, and 14-day cooldown.
Measurement dashboard
Spend, sales, ACoS, ROAS, impressions, clicks, and orders with 7, 30, and 90-day delta analysis and root-cause narrative.
Campaign Performance Report (beta)
Per-campaign timeline of bid changes, negatives, budgets, and dayparting edits with AI-grounded before/after explanations. Single-campaign scope, read-only.
Trust dashboard and Autonomy Center
Tracks measured outcomes, accuracy, confidence, and automation readiness milestones, with data-readiness view.
Reports IDE
Template-driven report workspace with Dashboard, Automation Overview, and Campaign Effectiveness templates. For enabled teams.
Core optimization
Bid, keyword, and campaign management
Covers Sponsored Products, Sponsored Brands, and Sponsored Display through the Amazon Advertising API.
Bid and budget optimization
Adjust keyword and target bids toward your ACoS goal. Tune daily budgets, placement modifiers, and pacing rules.
Keyword harvest and negation
Promote high-performing search terms into keywords. Add negatives to cut wasted spend at 8 or more zero-converting clicks.
Campaign structure and creation
Build focus, defensive, discovery, and scaling campaigns. Restructure existing ones for cleaner bidding control.
Rank-aware bidding (Sponsored Ranker)
Impression-share-derived bid adjustments. Set target impression rank goals per keyword; daily snapshots track history.
Audience targeting and brand defense
Shopper cohort bidding, self-targeting, Sponsored Brands Video, and Sponsored Display self-shield campaigns.
Dayparting with auto-apply
Bidirectional bid ladder, daily regression monitor at 02:00 UTC, and 14-day cooldown. Covers SP, SB, and SD.
Listing and content
Fix the listing before the ad drives traffic to it
SQP-backed listing audits surface main-image CTR gaps, conversion gaps in bullets and A+, and relevance issues for expand and harvest ASINs. With your approval, Prism can also update prices, content, and A+ Content.
Content creation steps (A+, Brand Story, Shoppable Collections, A/B tests) are coming soon. Core listing diagnostics are live. Listing write operations require Amazon Brand Registry.
Listing Optimizer Workbench
Per-ASIN audit joining SQP, listing content, and live listing state into evidence-backed diagnostics with LLM-assisted rewrite candidates.
A+ Content and Premium A+ (coming soon)
Create, upgrade, and submit A+ and Premium A+ content modules. Requires Amazon Brand Registry.
Brand Story, Shoppable Collections (coming soon)
Add Brand Story and create Shoppable Collections linking complementary ASINs. Requires registered brand.
A/B test proposals (coming soon)
Wrap listing image, content, and title changes in Amazon Manage Experiments A/B tests before committing.
Inventory safety
Never waste spend on ads for products you cannot ship
Two safety automations use FBA inventory data to protect spend. They run automatically and are always disclosed. These are the one exception to approval-first, because they are deterministic safety logic, not optimization decisions.
These automations activate once Amazon approves the Selling Partner API integration. FBA Inventory API access is required.
Out-of-stock ad pause (coming soon)
Ads pause automatically when a product goes out of stock. Auto-applied and always disclosed. Activates on SP-API approval.
Low-inventory bid reduction (coming soon)
Bids drop automatically on low-inventory products. Auto-applied and always disclosed. Activates on SP-API approval.
Bid and campaign restore
When stock is replenished, paused campaigns re-enable and bids restore to pre-reduction levels.
Beyond PPC
Promotions, deals, and new channels
Prism surfaces deal eligibility, B2B channel opportunities, and creator connections alongside bid and keyword recommendations in a single workflow.
Coupons (coming soon)
Auto-submitted via Amazon Coupons API when approved. Margin analysis runs first. Suppressed if net loss is predicted.
Lightning Deals and seasonal deals (coming soon, advisory)
Deep-link advisory to the Amazon Deals dashboard when a Prime-eligible FBA ASIN meets eligibility. No API call on approval.
Brand Tailored Promotion (coming soon, advisory)
Targets cart abandoners and brand followers. Requires BTP-eligible brand enrollment with no active BTP running.
Subscribe and Save coupon (coming soon)
For eligible ASINs in expand or harvest phase. Converts one-time buyers into subscribers.
Amazon Business channels (coming soon)
Enrollment, quantity discount tiers, placement bid modifier, and dedicated B2B campaigns for commercial-intent keywords. Eligibility-gated.
Creator Connections (coming soon)
Onboarding setup for expand and harvest phase ASINs with minimum campaign budget requirements. Eligibility-gated.
Safety and control
Automation with guardrails, not a black box
Every automatic action is visible and explained. You can optionally turn on automation for specific action types, within the rules you define. The two inventory safety automations are the one exception that runs without review, and they are always disclosed.
For agencies and multi-account teams: team-based RBAC, account-scoped reporting, subscription gating on write paths, and a full activity log of every recommendation and change.
Approval-first queue: every change reviewed before it applies
7-day undo for revertable actions
Conflict detection across overlapping strategies
Circuit breakers and confidence thresholds on auto-apply
Emergency bulk revert
Legacy Protection for veteran campaigns
Audit log: all automated writes retained for 12 months
Pricing
Flat-rate plans, no percentage-of-spend fees
All plans include the full 5-phase workflow and 45 guided actions. Plans differ in analysis cadence, data retention, account limits, and support. Full details at /pricing/.
Core plans
Scale plans
Enterprise 300
For larger teams scaling to $300K in monthly ad spend
$1199/mo
Up to $300K/mo ad spend, unlimited accounts and users
Sign UpEnterprise 500
For multi-brand teams managing up to $500K in monthly ad spend
$1999/mo
Up to $500K/mo ad spend, unlimited accounts and users
Sign UpEnterprise Unlimited
For agencies and large sellers operating without spend caps
$2999/mo
Up to Unlimited ad spend, unlimited accounts and users
Sign UpAmazon API usage and data
Official APIs. No buyer data. Durable audit trail.
Prism connects through the official Amazon OAuth and encrypted API connections. Access is authorized by you and revocable at any time from Seller Central or your Amazon Advertising console.
- Amazon Advertising API: SP, SB, SD campaign management
- SP-API: sales and traffic reports, catalog, listings, FBA inventory, and Brand Analytics data (pending approval)
- No Amazon DSP or Amazon Marketing Cloud
- No order-level buyer personal information
- All automated writes logged and retained 12 months, in line with Amazon Agent Policy
- We do not share or sell your Amazon advertising or catalog data
Who this is for
- Amazon third-party (Seller Central) sellers running Sponsored Products, Sponsored Brands, or Sponsored Display
- Agencies and consultants managing Amazon PPC across multiple seller accounts
- Professional Seller Central account required (Individual plan not supported)
- Amazon Brand Registry required for A+ Content and listing write features
- Not available for Amazon Vendors (first-party)
Contact and support
Calibrated Intelligence, Inc.
Email: support@calibratedintelligence.com
Contact page
Start using Prism
Connect Amazon, review recommendations across your campaigns, and decide what to approve before anything goes live. Nothing to install.