Downbid~$312/week waste at risk
Explanation
"At 55.6% ACOS, this term is spending too far above your 26% target. CVR fell while CPC rose, so we recommend reducing bid from $1.26 to $0.88 to recover margin without fully cutting traffic."
Amazon PPC software for teams that need answers fast
Your Amazon ads don't break. They drift.
Prism helps teams catch wasted spend, missed issues, and silent performance decay before a weekly review finds them too late.
Prism is Amazon PPC software for agencies and brands that need faster issue detection, clearer priorities, and safer execution once the problem is found.
~1 hour
Catch new issues before they sit for days.
~$312/week
Example waste surfaced in dollars, not vague alerts.
15-minute review
Turn scattered scans into a ranked action queue.
How drift shows up before teams react
Budget leaks that keep compounding
Spot spend spikes, non-buying search terms, and account drift before they quietly eat margin.
Missed issues hiding in routine work
See the changes most teams catch too late when reviews depend on memory and scattered dashboards.
Fixes that need to be sequenced safely
Know which action matters first, what it affects next, and where approval guardrails should stay in place.
See what you're missing right now
Choose the fastest route to inspect the drift
If you run client accounts, start with a workflow teardown. If you run your own brand, start free and inspect the account in Prism before approving changes.
Agency path: Book Workflow Teardown. Seller path: Start Free.
For agencies or sellers
For agencies: book a workflow teardown. For sellers: start free and review recommendations in-app.
For agencies
Best for agencies and teams that want a guided review workflow and rollout plan.
Book Workflow TeardownStart free with no credit card·Pricing stays flat as you scale
2-minute demo
How Amazon PPC Teams Lose Performance (And What Structured Monitoring Looks Like)
Most teams do not have a strategy problem. They have a visibility problem.
Amazon ads rarely fail all at once. They drift through wasted spend, missed issues, and slow performance decay while teams bounce between dashboards trying to work out what matters first.
Wasted spend
Budget drain compounds when nobody sees the leak until the weekly review.
Missed issues
Important account changes stay buried when every dashboard looks equally urgent.
Slow reviews
Teams lose hours scanning for the problem before they can decide what to fix.
Retrieval Paths
Amazon PPC software evaluation paths
Start with the route that matches your evaluation mode: category fit, comparisons, product proof, trust context, or usage guidance.
Amazon PPC Software
Core category page for buyers comparing Amazon PPC software fit.
Amazon PPC Software for Agencies
Agency-focused evaluation page for multi-account teams under heavier review load.
Amazon PPC for In-House Brand Teams
ICP page for in-house teams running ads on their own brand, not a client portfolio.
Claude for Amazon PPC
Comparison page for buyers weighing DIY Claude prompting against production-grade Amazon PPC tooling.
Best Amazon PPC Software
Comparison-led roundup for teams shortlisting Prism against common alternatives.
Documentation Hub
Public docs that explain Prism workflows, setup, and operating patterns.
About Prism
Entity and publisher context for Prism by Calibrated Intelligence.
Methodology
Public explanation of how Prism sequences Amazon PPC work and approvals.
The problem is not strategy. It is seeing the leak before it compounds.
Prism turns noisy account changes into ranked actions with urgency, dollar impact, and a clear next step, so teams can move before wasted spend becomes the weekly surprise.
Catch drift in ~1 hour
Sentinel watches for ACOS spikes, budget exhaustion, naming compliance drift, cannibalization, and anchor-keyword decay so teams see the problem before it sits for days.
Why-now visibility
See wasted spend in dollars
Prism surfaces plain-English opportunities with stakes attached, not vague alerts. Instead of generic recommendations, teams can review examples like "~$312/week at risk from budget drain and non-buying search terms."
Money, not mystery
Turn scanning into a 15-minute review
Review ranked work instead of hopping between dashboards. Teams spend less time figuring out what matters and more time approving the right next action.
Less dashboard time
Plus
24 Guided Actions
Tactical execution and strategic scaling in one system, organized into clear actions teams can review and act on quickly.
Broad optimization coverage
5 Phases, 24 Guided Actions
Move from Triage to Maintain with a single guided system that helps teams prioritize urgent fixes, execute wins, and maintain account quality each week.
Guided weekly optimization
Breakeven ACOS Calculator
Know your true profitability threshold for every product. Set intelligent targets based on margins, not arbitrary goals.
Profit-first targeting→
Enterprise-Grade Security
OAuth 2.0 authentication, KMS encryption, and multi-tenant isolation. Your credentials never touch our servers.
Bank-level protection→
Designed by former AWS engineers who understand Amazon's ecosystem.
One Guided System: 5 Phases, 24 Guided Actions
Prism combines tactical execution and strategic growth into a single weekly optimization flow from Triage through Maintain.
Sentinel
Monitoring & Alerts
Monitors ACOS spikes, budget risk, and structural issues so teams can act on urgent problems first.
Operator
Daily Optimization
Handles execution-heavy recommendations including bids, negatives, harvesting, and budget shifts to keep campaigns efficient.
Strategist
Growth Opportunities
Surfaces scaling opportunities including category expansion, focus campaigns, and automation-ready optimization patterns.
Guided Weekly Optimization
5 phases and 24 guided action categories keep teams focused on the highest-impact work each week.
TRIAGE
1
Critical Performance Alerts
Handle urgent account risks first
2
Legacy Protection
Protect veteran campaigns from abrupt changes
DEFEND
3
Budget-Drain Bid Reductions
Cut waste from overspending entities
4
Negative Keyword Additions
Block non-converting traffic
5
Product Page Defense Campaigns
Defend branded and owned PDP placements
ATTACK
6
Upbids
Expand profitable winners and give promising terms a chance
7
Search Term Harvesting
Promote winning queries into exact match
8
ASIN Harvesting
Promote winning ASIN targets
9
Category ASIN Harvest
Scale proven ASINs discovered through category targeting
10
Category Scaling
Scale categories with strong signal
11
Scale Budgets
Fund campaigns that can profitably scale
12
Legacy Focus Campaign
Preserve the legacy anchor-keyword path for proven terms
13
Create Focus Campaign
Build focused campaigns for winners
14
Auto Campaign Creation
Create discovery campaigns when coverage is thin
OPTIMIZE
15
Dayparting Optimization
Align bidding to profitable hours
16
Placement Optimization
Optimize top-of-search and product page placement bids
17
Variation Optimization
Concentrate spend on variants most likely to convert
18
Cut Budgets
Reduce inefficient spend safely
19
Budget Rules
Automate repeatable budget behavior with guardrails
MAINTAIN
20
Campaign Naming
Enforce naming consistency
21
Ad Group Naming
Keep ad groups normalized and searchable
22
Allocation
Rebalance spend mix across campaign strategy
23
Structure
Improve campaign and ad-group architecture hygiene
24
Health Alerts
Surface non-critical issues for continuous account cleanup
TRIAGE2 steps
1
Critical Performance Alerts
Handle urgent account risks first
2
Legacy Protection
Protect veteran campaigns from abrupt changes
DEFEND3 steps
3
Budget-Drain Bid Reductions
Cut waste from overspending entities
4
Negative Keyword Additions
Block non-converting traffic
5
Product Page Defense Campaigns
Defend branded and owned PDP placements
ATTACK9 steps
6
Upbids
Expand profitable winners and give promising terms a chance
7
Search Term Harvesting
Promote winning queries into exact match
8
ASIN Harvesting
Promote winning ASIN targets
9
Category ASIN Harvest
Scale proven ASINs discovered through category targeting
10
Category Scaling
Scale categories with strong signal
11
Scale Budgets
Fund campaigns that can profitably scale
12
Legacy Focus Campaign
Preserve the legacy anchor-keyword path for proven terms
13
Create Focus Campaign
Build focused campaigns for winners
14
Auto Campaign Creation
Create discovery campaigns when coverage is thin
OPTIMIZE5 steps
15
Dayparting Optimization
Align bidding to profitable hours
16
Placement Optimization
Optimize top-of-search and product page placement bids
17
Variation Optimization
Concentrate spend on variants most likely to convert
18
Cut Budgets
Reduce inefficient spend safely
19
Budget Rules
Automate repeatable budget behavior with guardrails
MAINTAIN5 steps
20
Campaign Naming
Enforce naming consistency
21
Ad Group Naming
Keep ad groups normalized and searchable
22
Allocation
Rebalance spend mix across campaign strategy
23
Structure
Improve campaign and ad-group architecture hygiene
24
Health Alerts
Surface non-critical issues for continuous account cleanup
Prism helps teams move from recommendation to action with less operational drag, fewer manual handoffs, and faster weekly optimization cycles.
Built-In Safety Nets
We know trusting AI with your ad spend is a big decision. That's why we built multiple layers of protection.
Approval-First (Auto-Apply Optional)
Review every recommendation before it touches your campaigns. Enable Auto-Apply only for categories you trust.
Auto-Apply Safety Guardrails
Control supported action types, set exclusions, and pause with a safety circuit breaker if risk spikes.
7-Day Undo for Revertable Actions
Revert supported applied changes within 7 days, with execution metadata and audit history.
Conflict-Aware + Fully Auditable
Conflict grouping prevents contradictory actions and every decision is logged in history for your team.
Your campaigns. Your control. AI that works with you, not around you.
Verify the fix before you approve it
Once Prism flags the problem, inspect the why in plain English
Explainability works best after urgency is clear. Prism shows the signal path, estimated impact, and recommended fix before anything goes live.
Block Budget Drain22 clicks, 0 orders
Explanation
"This keyword has 22 clicks, 0 orders, and sustained low-intent signals past the learning window. We recommend pausing or near-zero bidding to stop recurring waste and reallocate budget to converting terms."
Anchor KeywordHigh-conversion growth signal
Explanation
"The keyword is converting above baseline with stable volume, making it a strong Focus Campaign candidate. We recommend isolating it and adding a negative exact in the source campaign to avoid cannibalization."
Negative KeywordRecurring leakage blocked
Explanation
"Search-term pattern analysis shows repeated non-buying intent with high click cost and near-zero conversion rate. We recommend adding a negative exact to prevent further leakage on this query cluster."
Every recommendation is logged, auditable, and reviewable before your team commits to the change.
Pick the next step that matches your team
Agencies usually want a guided workflow teardown. Sellers usually want to start free, connect Amazon, and review recommendations in-app.
For Agencies
Book a workflow teardown
Walk through one review routine, identify what slips first under complexity, and see how Prism would sequence the work.
Monitoring depthPriority sequencingManager-in-control
Book Workflow TeardownBest for teams managing multiple accounts, more moving pieces, and higher review complexity.
For Sellers
Start Free
Connect Amazon, review recommendations across your campaigns, and decide what to approve before anything goes live.
Transparent recommendationsApproval-firstNo credit card
Start FreeCurrent plan and promotional terms always live on the pricing page.
No password storageApproval-first7-day undo for revertable actions
Connect Amazon → review recommendations for all campaigns → enable automation where it matters most
What Amazon Sellers Say
Hear from an in-house Amazon team using Prism to tighten execution.
"The dayparting feature alone justified our annual Enterprise subscription."
I
In-house Amazon team
Amazon Ads team · $300K/month ad spend
Frequently Asked Questions
Everything you need to know about Prism and how it can help your Amazon business.
Most PPC tools apply changes without surfacing the reasoning behind each one. Prism gives you a guided system with 5 phases and 24 guided actions. Every recommendation comes with plain-English reasoning, so teams can make faster decisions with less second-guessing.
Still have questions?
support@calibratedintelligence.comStart Free, Then Scale
Upgrade to Paid When You Need More Leverage
Prism is Amazon PPC software for agencies and brands that want safer optimization, clearer prioritization, and approval-first automation. Start free, then upgrade when you need broader coverage, automation, and team workflows.
Auto-Apply With Circuit Breaker
Run trusted supported actions automatically, with exclusions and pause controls.
Bulk Approvals + Live Status
Approve, revert, or cancel at scale while tracking execution in real time.
Multi-Account Team Workflows
Manage account and marketplace context across teams without losing control.
No % of Ad Spend Fees
Keep pricing predictable as ad spend grows, from free tier through enterprise.
Start Free, Upgrade Anytime
Flat-rate paid plans with no percentage-of-spend fees.