Work Command Center

Use Command Center to make review decisions in the right order, with enough context to know whether a recommendation is safe, urgent, or optional.

Fast Path

Start in Triage, clear the highest-risk lanes first, review one recommendation at a time in the workbench, and verify outcomes in Activity Log rather than assuming approval means completion.

How To Use This

Process work in sequence: Triage, Defend, Attack, Optimize, then Maintain. That order exists to reduce the chance that you scale or polish a problem before stabilizing it.

When you open a recommendation, answer three questions before you approve it:

1. Do I understand the evidence behind the recommendation?
2. Does the proposed change match the account's current goal?
3. Would I still be comfortable with this change if I had to explain it to a teammate tomorrow?

If the answer to any of those is no, slow down. Use the evidence panels, explain-on-demand details, or skip the item until the reasoning is clear.

What To Watch For

Approval is not the same as final success. A recommendation can move from pending_approval to queued, then end as applied, rejected, closed, expired, or superseded. That means the real "did it work?" check often happens after you leave Command Center.

Filtered views can also fool you. A phase can look finished while global work still exists. Before you declare a queue clear, compare filtered counts with the unfiltered backlog.

Common Problems

If a lane looks empty but you know work should exist, clear campaign and type filters first.

If a recommendation appears in an unexpected lane, check the intent. Budget increases belong in growth-oriented work. Budget cuts belong in optimization. Bid changes can land in defensive or scaling contexts depending on why they were generated.

24 Guided Actions

Use this section as a lane-by-lane reference when you need to know what a guided action means, what triggers it, how often it runs, and what acceptance actually does.

Cadence groups:

• Monitoring means Explorer runs weekly, Starter runs daily, and Growth, Pro, and Enterprise run hourly.
• Optimization means Explorer runs weekly and Starter plus higher paid tiers run daily.
• Strategic means paid tiers run weekly.

Cadence below is tier-based. Onboarding and full runs can execute all groups regardless of tier.

Phase	Guided action	What triggers it	Cadence	What you get when accepted
Triage	Critical Alerts	Severe risk signals like ACOS spikes, budget exhaustion, or urgent guardrail breaches	Monitoring (tier-based)	Immediate protective fix is queued so you can prevent revenue loss quickly
Triage	Legacy Protection	Mature or legacy campaigns that should not be changed aggressively	Strategic (weekly paid tiers)	Campaign is put into protected mode so risky optimization recommendations are no longer generated for it
Defend	Downbids	High-spend keywords or targets with poor efficiency	Optimization (weekly Explorer, daily Starter+)	Bids are lowered to reduce waste and protect margin
Defend	Negative Keywords	Search terms spending with weak or zero conversion	Optimization (weekly Explorer, daily Starter+)	Blocking negatives are added so low-quality traffic stops triggering ads
Defend	Product Page Shield	Competitor pressure on your product detail pages	Strategic (weekly paid tiers)	Defensive targeting is created to help hold your PDP traffic
Attack	Upbids	Proven winners that are under-scaled	Optimization (weekly Explorer, daily Starter+)	Bids are increased to capture more profitable volume
Attack	Harvest	Converting search terms found in broader or discovery traffic	Split cadence: weekly strategic harvest, plus daily optimization harvest-from-auto on Starter+	High-performing terms are promoted into tighter targeting and cleaned up at source
Attack	ASIN Harvest	Strong product-level opportunities against specific ASINs	Strategic (weekly paid tiers)	New product targets are created to capture those opportunities directly
Attack	Category Discovery	Early signs of conversion in untapped categories	Strategic (weekly paid tiers)	New category-level targeting is launched to test expansion areas
Attack	Category Scaling	Existing categories already showing good return	Strategic (weekly paid tiers)	Category targeting is expanded to scale proven pockets of demand
Attack	Scale Budgets	Profitable campaigns hitting budget ceilings	Mixed: monitoring can surface urgent budget exhaustion, optimization handles regular budget adjustments	Daily budgets are increased so winning campaigns do not cap early
Attack	Anchor Keywords	Keywords with outsized contribution to revenue efficiency	Monitoring (tier-based)	Priority anchor terms are identified for focused investment
Attack	Focus Campaigns	Anchor terms that need tighter control and isolation	Strategic (weekly paid tiers)	Focused campaign structures are created for better control of bids and placements
Attack	Auto Campaign Creation	Gaps in discovery coverage	Strategic (weekly paid tiers)	New discovery campaigns are launched to find additional winners
Optimize	Dayparting	Clear time-of-day or day-of-week performance differences	Strategic (weekly paid tiers)	Schedules are applied so spend shifts toward high-performing windows
Optimize	Placement Optimization	Imbalance across top-of-search, product page, or rest-of-search performance	Strategic (weekly paid tiers)	Placement multipliers are adjusted to improve return by placement
Optimize	Variation Optimization	Meaningful performance gaps between creative or ad variations	Strategic (weekly paid tiers)	Underperforming variations are reduced so delivery concentrates on stronger creatives
Optimize	Cut Budgets	Campaigns consistently underperforming versus target	Optimization (weekly Explorer, daily Starter+)	Budgets are reduced to limit waste and reallocate spend
Optimize	Budget Rules	Repeating budget patterns that can be automated	Strategic (weekly paid tiers)	Budget automation rules are created for hands-off control
Maintain	Naming	Campaign naming drift from your standards	Monitoring (tier-based)	Names are standardized to improve reporting and team clarity
Maintain	Ad Group Naming	Ad-group naming drift from your standards	Monitoring (tier-based)	Ad-group names are standardized for cleaner structure and analysis
Maintain	Allocation	Portfolio mix drifting from intended discovery or scale balance	Strategic (weekly paid tiers)	Clear allocation guidance is recorded so spend mix is corrected intentionally
Maintain	Structure	Structural issues that reduce control or quality	Strategic (weekly paid tiers)	Structural improvements are applied to keep the account clean and manageable
Maintain	Health Alerts	Non-urgent warnings or info signals, for example cannibalization or hygiene findings	Monitoring (tier-based)	Preventive fixes are queued before issues become critical

Recommendation categories not exposed as standalone lanes

• Product Split recommendations run through guardrail and product-split flows, not as a dedicated lane.
• Campaign Classification recommendations update campaign role metadata, not as a dedicated lane.

FAQ

What should I approve first?

Approve the items that protect the account from waste or instability before you approve the items that try to scale it.

When should I leave Command Center and edit directly?

Leave Command Center when you already know the exact entity and exact change you need to make, and you do not need recommendation-level evidence to decide.

Next Steps

Use Activity Log to verify outcomes, or read Turn On Auto-Apply when you are ready to automate the decisions you repeatedly trust.

Lane Reference

Phase	What it is for
Triage	Immediate risk reduction and account protection
Defend	Waste control and efficiency protection
Attack	Scaling proven winners
Optimize	Improving return and allocation
Maintain	Hygiene, structure, and recurring upkeep