Monitoring + Optimization + Growth
— with explanations you can verify.
Amazon PPC optimization software for sellers & agencies — with full transparency.
Prism catches drift, recommends fixes, and surfaces growth opportunities — with plain-English "why," confidence checks, and safety rails.
- Cut wasted spend with explainable bid + negative changes
- Catch ACOS spikes within ~1 hour (with suggested fixes)
- Find growth levers beyond "bid up/down" (anchor keywords, focus campaigns)
Free tier available·$29-$449/mo → $15-$225/mo (Launch Special - Year 1)
Best For
Sellers spending $500-$100K/month on Amazon PPC who want to scale without hiring a full-time specialist
ACOS spike: "Wireless Earbuds - Exact"
Prevents ~$127 waste this week
The "ohhh" moment
See the WHY behind every recommendation
No more "trust the algorithm" black boxes. Every bid change comes with a plain-English explanation you can verify.
ACOS spike detected: "Wireless Earbuds - Exact"
What changed:
ACOS jumped 24% → 41% in 6 hours
Likely cause:
Competitor launched aggressive promotion
Root cause breakdown:
- •CPC increased +18%
- •CVR decreased -22%
Recommended action:
Cap bids at $0.95, shift $50/day budget to winners
Prevents ~$127 waste this week
Reduce bid on "wireless earbuds case" from $1.20 → $0.85
Why this change:
- •ACOS at 41% vs your 25% target
- •CVR dropped from 2.8% → 1.6% over 14 days
- •Competitor CPC inflation detected (+18% category avg)
Expected: -$312/week waste, +0.9pp margin
Add negative exact: "free wireless earbuds"
Why this change:
- •847 clicks, 0 conversions in last 30 days
- •$423.50 wasted on this search term alone
- •Pattern detected: "free" terms converting at 0.02% vs 3.1% avg
Expected: Save ~$400/month on this term
Every recommendation is logged and auditable. You always know exactly what changed and why.
Stop guessing. Start knowing.
Every week you delay is another week of preventable ad waste that an algorithm would catch in minutes.
On manual bid adjustments alone, not counting reports
To find why ACOS spiked 40% last week
Gradual creep you won't notice until it's too late
Three AI Roles. One Unified Workflow.
You don't need more spreadsheets. You need an ads ops team that never sleeps.
Sentinel
Monitoring & Alerts
- ACOS spike detection
- Budget exhaustion alerts
- Campaign naming compliance
- Cannibalization & brand separation alerts
- Anchor keyword monitoring
Operator
Daily Optimization
- Bid optimization (keyword & product targeting)
- Budget optimization
- Negative keyword detection
- Auto-to-manual harvesting
Strategist
Growth Opportunities
- Campaign structure review
- Anchor keyword identification
- ASIN targeting opportunities
- Dayparting + placement optimization
- Budget rules & portfolio allocation
- Creative/ad variation recommendations
Or upgrade to paid for 50% off Year 1
The Old Way vs The Prism Way
You don't need more spreadsheets. You need an ads ops team that never sleeps.
Get Started Today
Special pricing available for a limited time
50% off Year 1 — ends March 31
Renews at full tier price after Year 1
Connect Amazon → 10 min ingest → first recommendations
Save Hours. Stop Guessing. See Why.
Unlike black-box tools that make changes you can't understand, Prism shows you exactly what it's doing and why. Full transparency, full control, and finally PPC that doesn't feel like a chore.
Real-time Monitoring & Alerts
Sentinel watches 24/7 for ACOS spikes, budget exhaustion, naming compliance, cannibalization, and anchor keyword drift. Know about problems in ~1 hour, not days.
Catch issues before they cost you
AI That Explains
Every recommendation comes with plain-English explanations of the "why", not just "increase bid to $1.45" but "CTR improved 23% while ACOS dropped 8%. This keyword is entering high-performance phase."
Understand every decision
Statistical Proof You Can Trust
Every recommendation shows significance testing. No more guessing if changes are real trends or noise. Built-in safety nets catch over-optimization. 7-day undo on everything.
Data-backed confidence
Strategic Opportunities
Beyond daily bids, AI identifies 9 types of improvements: Anchor Keywords (80/20 analysis), Focus Campaigns, Dayparting, Budget Rules, and more. Proactive, not reactive.
Always improving
12-Step, 5-Phase Workflow
Follow a proven, guided workflow that walks you through bid optimization, keyword harvesting, and negative management. What took hours now takes minutes.
Structured for speed
Breakeven ACOS Calculator
Know your true profitability threshold for every product. Set intelligent targets based on margins, not arbitrary goals.
Profit-first targeting→
Enterprise-Grade Security
OAuth 2.0 authentication, KMS encryption, and multi-tenant isolation. Your credentials never touch our servers.
Bank-level protection→
Designed by former AWS engineers who understand Amazon's ecosystem.
Built-In Safety Nets
We know trusting AI with your ad spend is a big decision. That's why we built multiple layers of protection.
Approval-First (Autopilot Optional)
Review every recommendation before it touches your campaigns. Enable autopilot only when you're ready.
Guardrails by Portfolio/Campaign/ASIN
Set custom bid caps and limits at any level. Prevent runaway changes from ever happening.
Rollback Any Change in 1 Click (7 Days)
Full revert with complete audit history. Every change is logged and reversible.
Change Log + Reason on Every Action
Know exactly what changed, when, and why. Full transparency for you and your team.
Your campaigns. Your control. AI that works with you, not around you.
How Prism Compares
Most Amazon PPC tools are black boxes. Prism is built on transparency, giving you the clarity and control you need to scale with confidence.
| Feature | Prism | Perpetua | Teikametrics | Adtomic | Quartile | Pacvue | Scale Insights |
|---|---|---|---|---|---|---|---|
| Explains why (not just what) | |||||||
| Confidence scoring (prevents random churn) | |||||||
| Real-time monitoring (catches issues in ~1 hour) | Partial | Partial | Partial | Partial | |||
| Guided 12-step workflow (know what to work on next) | |||||||
| Flat monthly pricing (no % of spend) | 2% over $10k | Per-ASIN or 1% |
Simple, Transparent Pricing
Free tier + paid plans: $0 / $29 / $79 / $199 / $449 per month. No percentage of ad spend. No hidden fees. No surprises.
Quartile: $895-$9,995/mo tiered • Pacvue: $500/mo min or 3%
Comparison based on publicly available information as of December 2025. Features and pricing are subject to change.
Stop Wasting Time on Manual Optimization
Three AI roles work together. Sentinel monitors 24/7, Operator handles daily optimization, and Strategist finds long-term growth opportunities. Their recommendations combine into a single guided workflow.
Sentinel
Monitoring & Alerts
Watches 24/7 for ACOS spikes, budget exhaustion, compliance issues, and anchor keyword drift. Catches problems in ~1 hour, not days.
Operator
Daily Optimization
Adjusts bids, blocks waste, harvests winners, and scales budgets daily. Keeps your campaigns running efficiently with tactical optimization.
Strategist
Growth Opportunities
Surfaces long-term growth opportunities: Anchor Keywords, Focus Campaigns, Dayparting, and 6 more strategic insights you'd otherwise miss.
12-Step, 5-Phase Workflow
Recommendations from both AI experts combine into one guided workflow, so you always know you're working on the right thing at the right time.
Critical Alerts
Address urgent issues first
Protect Budget
Block zero-converting keywords
Add Negatives
Block wasting search terms
Downbid Overspenders
Reduce bids on high ACOS keywords
Protect PDPs
Defend product detail pages
Upbid Winners
Increase bids on efficient keywords
Harvest Terms
Promote winning search terms
Scale Budgets
Increase budgets on winners
Focus Campaigns
Dedicated budgets for top performers
Placements & Timing
Optimize ad placement and dayparting
Variations & Rules
Fine-tune ad variations and bidding rules
Health & Structure
Fix naming, allocation & structure
Critical Alerts
Address urgent issues first
Protect Budget
Block zero-converting keywords
Add Negatives
Block wasting search terms
Downbid Overspenders
Reduce bids on high ACOS keywords
Protect PDPs
Defend product detail pages
Upbid Winners
Increase bids on efficient keywords
Harvest Terms
Promote winning search terms
Scale Budgets
Increase budgets on winners
Focus Campaigns
Dedicated budgets for top performers
Placements & Timing
Optimize ad placement and dayparting
Variations & Rules
Fine-tune ad variations and bidding rules
Health & Structure
Fix naming, allocation & structure
Launch Special - 50% Off Year 1
Get Launch Special Pricing
Sign up before March 31st and save 50% on your first year.
12-Step, 5-Phase Workflow
Triage, Defend, Attack, Optimize, Maintain. Runs 24/7.
12 Strategic Opportunities
Surface Anchor Keywords, Focus Campaigns, Dayparting, and more.
7-Day Undo Capability
Full revert on any change with complete audit history.
Works With Existing Campaigns
No forced restructuring. Start seeing results immediately.
Launch Special ends March 31st
Frequently Asked Questions
Everything you need to know about Prism and how it can help your Amazon business.
Still have questions?
support@calibratedintelligence.com