Question 1

What happens if I exceed my tier's ad spend limit?

Accepted Answer

We use soft limits with a 3-7 day grace period. If you temporarily exceed your limit (like during Prime Day or Q4), you won't be cut off immediately. We'll notify you and prompt you to upgrade. No automatic charges or penalties.

Question 2

Can I change plans anytime?

Accepted Answer

Yes! Upgrade instantly to access more features. Downgrade at your next billing cycle. No lock-in contracts, no penalties. Month-to-month flexibility.

Question 3

What's included in all plans?

Accepted Answer

Every plan includes unlimited marketplaces (US onlu currently, others to follow soon), the full 5-phase optimization workflow with 24 action categories, one-click apply, and 7-day undo capability. We never charge percentage-of-spend fees.

Question 4

Do you offer promotional pricing on paid plans?

Accepted Answer

Any active promotional pricing is listed directly on the pricing page with the current deadline and terms. If the Launch Special is active, it applies to your first year on eligible paid plans and remains secondary to the standard plan structure shown on the page.

Question 5

Is there a free trial or a free plan I can start with?

Accepted Answer

Yes. Prism has a Free plan so you can evaluate the software, connect an Amazon account, and review recommendations before moving to a paid tier. No credit card is required to get started, and paid plans unlock continuous monitoring, broader coverage, and team workflows when you need them.

Question 6

What happens if I go over my plan's monthly ad spend limit?

Accepted Answer

Nothing drastic. We use soft limits with a 3-7 day grace period, so if your spend spikes during Prime Day or a big promotion, you won't get cut off mid-campaign. You'll receive a notification prompting you to upgrade to the next tier. There are no automatic overage charges or penalties, just a gentle nudge to move to the right plan.

Question 7

Can I switch between plans whenever I want?

Accepted Answer

Yes, you can upgrade or downgrade at any time. Upgrades take effect immediately so you can access higher-tier features right away. Downgrades take effect at the start of your next billing cycle. Billing is prorated, so you only pay for what you use. No long-term contracts, no cancellation fees.

Question 8

Do you charge a percentage of my ad spend on top of the subscription?

Accepted Answer

No. Prism uses flat-rate pricing only, with no percentage-of-spend fees at any tier. This is a deliberate choice. Percentage-based pricing means your software costs grow every time your ad spend grows, which punishes scaling. Our flat tiers stay the same whether you're spending $5K or $50K per month.

Question 9

How do you handle current promotional deadlines?

Accepted Answer

We list any active promotion, deadline, and eligibility directly on the pricing page rather than relying on older marketing copy. That keeps the pricing page as the source of truth for current offers.

Feature	Free $0/mo	Explorer $29/mo	Starter $79/mo	Growth $199/mo	Pro $449/mo	Enterprise Custom/mo
Plan Limits
Monthly ad spend	Unlimited	Up to $1K/mo	Up to $3K/mo	Up to $15K/mo	Up to $100K/mo	Tiered
Seller accounts	1	1	1	3	15	Unlimited
Team members	1	1	1	3	15	Unlimited
AI Intelligence(2 features)
Plain-English AI reasoningEvery recommendation explained in clear language	1 campaign
AI recommendation cadenceHow frequently the engine analyzes your campaigns — hourly for real-time alerts, daily for bid/budget tuning, weekly for strategic reviews	One-time	Weekly	Daily + Weekly	Hourly + Daily + Weekly	Hourly + Daily + Weekly	Hourly + Daily + Weekly
Data & Tools(1 features)
Data retentionHow long historical data is stored	30 days	90 days	90 days	180 days	1 year	Unlimited
Support & Onboarding(2 features)
Email support SLAGuaranteed response time for support requests	Knowledge base	Knowledge base	48 hours	24 hours	4 hours	1 hour
OnboardingGetting started assistance	Self-serve	Self-serve	Self-serve	Self-serve	White glove	Custom

Recommendation Type	Description	Explorer	Starter	Growth	Pro
HourlySentinel— 24/7 monitoring, anomaly detection, and compliance alerts
ACOS spike detection	Alerts when advertising cost suddenly exceeds target thresholds	Weekly	Daily		Hourly
Anchor keyword monitoring	Tracks rank and visibility of your most important keywords	Weekly	Daily		Hourly
Budget exhaustion detection	Warns before campaigns run out of daily budget early	Weekly	Daily		Hourly
Campaign naming compliance	Ensures campaigns follow your naming conventions	Weekly	Daily		Hourly
Structural alerts	Detects cannibalization and brand separation issues across campaigns	Weekly	Daily		Hourly
DailyOperator— Daily tactical bid and budget optimization
Auto campaign bid optimization	Fine-tunes bids on automatic targeting campaigns	Weekly		Daily
Bid optimization	Adjusts keyword bids to maximize conversions within ACOS targets	Weekly		Daily
Budget optimization	Reallocates daily budgets based on recent campaign performance	Weekly		Daily
Search term harvesting (auto)	Promotes winning search terms from auto to manual campaigns	Weekly		Daily
WeeklyStrategist— Weekly campaign structure and growth opportunity analysis
Ad variation optimization	Tests and recommends highest-performing ad creatives			Weekly
Anchor keyword identification	Discovers the most impactful keywords for each product			Weekly
ASIN targeting	Finds competitor and complementary product pages to target			Weekly
Auto campaign creation	Recommends new automatic campaigns for product discovery			Weekly
Budget allocation	Redistributes budget across campaigns for optimal ROI			Weekly
Budget automation rules	Creates rules to auto-adjust budgets based on performance trends			Weekly
Campaign structure review	Analyzes campaign architecture for efficiency gaps			Weekly
Category discovery	Finds new product categories to expand advertising reach			Weekly
Dayparting optimization	Identifies best-performing hours and days for ad delivery			Weekly
Focus campaign creation	Builds single-keyword campaigns for top performers			Weekly
Legacy campaign alerts	Flags outdated campaigns needing modernization			Weekly
Negative keyword detection	Identifies wasted spend on irrelevant search terms			Weekly
Placement bid optimization	Optimizes bids across top-of-search, product pages, and rest-of-search			Weekly
Product split recommendations	Suggests separating products into targeted campaigns			Weekly
Search term harvesting	Graduates high-performing search terms to exact-match campaigns			Weekly

Feature	Prism	Perpetua	Quartile	Helium 10
Entry Price	$0-449	$695+	$895+	$99+
% of Spend Fees	None	2-3%	4%+	2%
Minimum Ad Spend	None	$10K+	$3K	$1K+
AI Explains Decisions
5 Phases + 24 Guided Categories
24 Guided Action Categories
7-Day Undo Capability

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