How do I migrate from Perpetua to Prism?

Migration is straightforward. Both tools connect via Amazon's OAuth, you simply authorize Prism to access your accounts. Your campaigns stay exactly where they are in Amazon's system. Prism will analyze your existing setup and provide recommendations within hours. No data migration needed.

What's the main difference between Prism and Perpetua?

The two biggest differences are pricing and transparency. Perpetua charges $695/mo flat for Essentials (up to $10k spend), then $695/mo base plus a percentage for Growth tier (costs grow as you grow), while Prism has flat-rate tiers ($29-$449/month) at all spend levels. Perpetua uses black-box AI that doesn't explain decisions; Prism explains every recommendation in plain English so you understand the reasoning.

Does Perpetua explain its AI decisions?

Perpetua's AI operates largely as a black box. You set goals (like target ACOS) and the AI optimizes toward them, but you don't see detailed explanations for why specific bid changes or keyword decisions are made. If understanding the 'why' behind optimizations matters to you, this can be a limitation.

Is flat-rate or percentage pricing better for Amazon PPC tools?

Flat-rate pricing is generally better for growing sellers because costs stay predictable. With hybrid pricing models like Perpetua's ($695 base + percentage of spend), a seller spending $30k/month could pay $1,500-2,500/month to the tool, and that cost increases as ad spend grows. Flat-rate tools decouple your software costs from your advertising investment.

Looking for a Perpetua Alternative? Here's Why Sellers Switch to Prism

Get the AI-powered optimization you love, without the black-box decisions and unpredictable pricing.

Published: December 18, 2025

Perpetua is a powerful Amazon PPC tool, but it's not for everyone. Many sellers find themselves frustrated with opaque recommendations, percentage-based fees that scale unpredictably, and an AI that makes changes without explanation. If you're exploring alternatives, you're not alone.

Why Sellers Look for Perpetua Alternatives

1. Hybrid Pricing Gets Expensive Fast

Perpetua's Essentials tier is $695/month flat (for up to $10k/month in ad spend). But once you exceed $10k/month, you move to the Growth tier which charges $695/month base PLUS a percentage of ad spend. That sounds reasonable until you scale. At $50,000/month in ad spend, you could be paying $1,500-2,500/month just for the tool, and that cost grows as you grow.

Example: A seller spending $30,000/month on ads could pay $1,500-2,500/month to Perpetua (base fee + percentage). With Prism's $449/month tier, they'd save $1,000-2,000/month.

2. Black-Box AI Doesn't Explain Decisions

Perpetua's AI makes bid changes, adjusts budgets, and shifts targeting, but doesn't tell you why. You see the results but not the reasoning. For sellers who want to understand their advertising, this lack of transparency is frustrating.

3. Less Control Over Automation

Perpetua's goal-based automation is powerful, but some sellers want more granular control. When you can't approve individual changes or understand why a recommendation was made, you're trusting the algorithm completely.

4. Overkill for Smaller Sellers

Perpetua is designed for larger advertisers with complex needs. Smaller sellers often find themselves paying for enterprise features they don't need, or getting priced out entirely.

Prism vs. Perpetua: Side-by-Side Comparison

Feature	Perpetua	Prism
Pricing Model	$695/mo flat (Essentials), $695/mo + % (Growth)	Flat rate: $29-$449/mo (accounts included)
AI Type	Black-box AI	Adaptive ML with Recommendation explanations
12-Step Weekly Workflow	✗	✓ Guided
Statistical Validation	Hidden	✓ Visible
Power Keyword Analysis	✗	✓ 80/20 Pareto
Anomaly Detection	24h delay	~1 hour (real-time)
Best For	Enterprise, agencies	Growth sellers who want control

Pricing Comparison: What You'll Actually Pay

Monthly Ad Spend	Perpetua	Prism	You Save
$1,000	$695 (Essentials)	$29	$666/mo
$5,000	$695 (Essentials)	$79	$616/mo
$15,000	$695+ (Growth tier)	$199	$496+/mo
$50,000	$1,500+ (Growth tier)	$449	$1,051+/mo
$75,000	$2,000+ (Growth tier)	$449	$1,551+/mo

What You Get with Prism

LLM-Powered Explanations

Every recommendation explained in plain English. Know exactly why a bid is changing and how it impacts your profitability.

12-Step Weekly Workflow

A guided process for reviewing campaigns: bids, keywords, negatives, harvesting, budget, and performance. Structured success.

Visible Statistical Validation

See the confidence level behind every recommendation. Know which changes are backed by data, not just hunches.

Power Keyword Analysis

Identify your 80/20 keywords, the 20% driving 80% of revenue. Focus budget on best bets, cut waste from underperformers.

Real-Time Anomaly Detection

Catch spend spikes and conversion drops within an hour, not 24 hours later. Get instant alerts with suggested fixes.

Predictable Flat-Rate Pricing

$29-$449/month based on ad spend tier. Your tool cost doesn't grow as your business scales, savings compound over time.

Switching is Easy

Prism connects to your Amazon accounts via secure OAuth, the same way Perpetua does. Your campaigns stay exactly where they are. Simply connect Prism and let our AI analyze your existing setup. You'll get actionable recommendations within hours, not weeks.

Frequently Asked Questions

Perpetua can be effective for large advertisers with complex needs, but the pricing model (Essentials: $695/mo flat up to $10k spend, Growth: $695/mo base + % over $10k, Premium: custom) becomes expensive as you scale. At $50k/month ad spend, you could be paying $1,500-2,500/month for the tool alone. Whether that's worth it depends on your margins and how much you value their specific features like DSP integration.

Comparison

Try Prism Instead