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Prismby Calibrated Intelligence

Amazon PPC software for teams that need answers fast

Your Amazon ads don't break. They drift.

Prism helps teams catch wasted spend, missed issues, and silent performance decay before a weekly review finds them too late.

Prism is Amazon PPC software for agencies and brands that need faster issue detection, clearer priorities, and safer execution once the problem is found.

  • ~1 hour

    Catch new issues before they sit for days.

  • ~$312/week

    Example waste surfaced in dollars, not vague alerts.

  • 15-minute review

    Turn scattered scans into a ranked action queue.

How drift shows up before teams react

Budget leaks that keep compounding

Spot spend spikes, non-buying search terms, and account drift before they quietly eat margin.

Missed issues hiding in routine work

See the changes most teams catch too late when reviews depend on memory and scattered dashboards.

Fixes that need to be sequenced safely

Know which action matters first, what it affects next, and where approval guardrails should stay in place.

See what you're missing right now

Choose the fastest route to inspect the drift

If you run client accounts, start with a workflow teardown. If you run your own brand, start free and inspect the account in Prism before approving changes.

Agency path: Book Workflow Teardown. Seller path: Start Free.

For agencies or sellers

For agencies: book a workflow teardown. For sellers: start free and review recommendations in-app.

For sellers

Best for sellers and hands-on teams who want to launch quickly in-app.

Start Free

For agencies

Best for agencies and teams that want a guided review workflow and rollout plan.

Book Workflow Teardown

Start free with no credit card·Pricing stays flat as you scale

Never stores passwordsBank-level encryptionBuilt on AWS infrastructure

What Prism surfaces

A prioritized review instead of dashboard scavenger hunt

This Command Center preview shows how Prism turns scattered account changes into a ranked action list with urgency, dollar impact, and safe next steps.

Command Center

Sample workflow (illustrative)

Detect waste, explain tradeoffs, and queue safe actions for approval.

TRIAGE

DEFEND

ATTACK

1

OPTIMIZE

2

MAINTAIN

4
Anchor Keywords1UpbidsHarvestASIN HarvestCategory DiscoveryCategory Scaling
KEYWORD

bluetooth speaker

Anchor Keyword
CAMPAIGNUS_Speaker_SP_Manual_Winners
AD GROUPExact Scaling
Anchor KeywordFocus Campaign CandidateStable

+20% above 25.6% CVR -> 52 orders, anchor opportunity

169 clicks52 orders21.1% ACOS
High confidencePending

Generated 5d ago

Momentum Score

Based on 12 days of data

Base Bid

$0.24

TOS Boost

+900%

Daily Budget

$27.04

Will add negative keyword to US_Speaker_SP_Manual_Winners

Explanation

The keyword "bluetooth speaker" is a high-conviction candidate for a Focus Campaign, showing a strong 30.8% conversion rate and efficient 21.1% ACOS with 52 orders. Qualification margin is narrow, so we recommend staged rollout and short-term monitoring. Prism will add a negative exact-match keyword in the source campaign to reduce cannibalization while preserving overall coverage.

Most teams do not have a strategy problem. They have a visibility problem.

Amazon ads rarely fail all at once. They drift through wasted spend, missed issues, and slow performance decay while teams bounce between dashboards trying to work out what matters first.

Wasted spend

Budget drain compounds when nobody sees the leak until the weekly review.

Missed issues

Important account changes stay buried when every dashboard looks equally urgent.

Slow reviews

Teams lose hours scanning for the problem before they can decide what to fix.

See what you're missing right now

Retrieval Paths

Amazon PPC software evaluation paths

Start with the route that matches your evaluation mode: category fit, comparisons, product proof, trust context, or usage guidance.

Amazon PPC Software

Core category page for buyers comparing Amazon PPC software fit.

Amazon PPC Software for Agencies

Agency-focused evaluation page for multi-account teams under heavier review load.

Best Amazon PPC Software

Comparison-led roundup for teams shortlisting Prism against common alternatives.

Documentation Hub

Public docs that explain Prism workflows, setup, and operating patterns.

About Prism

Entity and publisher context for Prism by Calibrated Intelligence.

Methodology

Public explanation of how Prism sequences Amazon PPC work and approvals.

The problem is not strategy. It is seeing the leak before it compounds.

Prism turns noisy account changes into ranked actions with urgency, dollar impact, and a clear next step, so teams can move before wasted spend becomes the weekly surprise.

Catch drift in ~1 hour

Sentinel watches for ACOS spikes, budget exhaustion, naming compliance drift, cannibalization, and anchor-keyword decay so teams see the problem before it sits for days.

Why-now visibility

See wasted spend in dollars

Prism surfaces plain-English opportunities with stakes attached, not vague alerts. Instead of generic recommendations, teams can review examples like "~$312/week at risk from budget drain and non-buying search terms."

Money, not mystery

Turn scanning into a 15-minute review

Review ranked work instead of hopping between dashboards. Teams spend less time figuring out what matters and more time approving the right next action.

Less dashboard time

Plus

24 Guided Action Categories

Tactical execution and strategic scaling in one system, organized into clear categories teams can review and act on quickly.

Broad optimization coverage

5 Phases, 24 Guided Categories

Move from Triage to Maintain with a single guided system that helps teams prioritize urgent fixes, execute wins, and maintain account quality each week.

Guided weekly optimization

Breakeven ACOS Calculator

Know your true profitability threshold for every product. Set intelligent targets based on margins, not arbitrary goals.

Profit-first targeting→

Enterprise-Grade Security

OAuth 2.0 authentication, KMS encryption, and multi-tenant isolation. Your credentials never touch our servers.

Bank-level protection→

Designed by former AWS engineers who understand Amazon's ecosystem.

One Guided System: 5 Phases, 24 Action Categories

Prism combines tactical execution and strategic growth into a single weekly optimization flow from Triage through Maintain.

Sentinel

Monitoring & Alerts

Monitors ACOS spikes, budget risk, and structural issues so teams can act on urgent problems first.

Operator

Daily Optimization

Handles execution-heavy recommendations including bids, negatives, harvesting, and budget shifts to keep campaigns efficient.

Strategist

Growth Opportunities

Surfaces scaling opportunities including category expansion, focus campaigns, and automation-ready optimization patterns.

Guided Weekly Optimization

5 phases and 24 guided action categories keep teams focused on the highest-impact work each week.

TRIAGE2 steps
1

Critical Performance Alerts

Handle urgent account risks first

2

Legacy Campaign Risk Warnings

Flag outdated campaign structures

DEFEND3 steps
3

Budget-Drain Bid Reductions

Cut waste from overspending entities

4

Negative Keyword Additions

Block non-converting traffic

5

Product Page Defense Campaigns

Defend branded and owned PDP placements

ATTACK10 steps
6

Winner Upbid Recommendations

Increase bids on efficient keywords

7

Give-It-A-Chance Upbids

Increase exposure for promising terms

8

Search Term Harvesting

Promote winning queries into exact match

9

ASIN Harvesting

Promote winning ASIN targets

10

Category Discovery Opportunities

Find expansion opportunities by category

11

Category Scaling Opportunities

Scale categories with strong signal

12

Budget Increase Recommendations

Fund campaigns that can profitably scale

13

Anchor Keyword Opportunities

Prioritize high-leverage keywords

14

Focus Campaign Creation

Build focused campaigns for winners

15

Auto Campaign Creation

Create discovery campaigns when coverage is thin

OPTIMIZE5 steps
16

Dayparting Optimization

Align bidding to profitable hours

17

Placement Optimization

Optimize top-of-search and product page placement bids

18

Creative/Variation Optimization

Improve variation and creative performance

19

Budget Decrease Recommendations

Reduce inefficient spend safely

20

Budget Automation Rules

Apply budget adjustments using rule-based guardrails

MAINTAIN4 steps
21

Campaign Naming Standardization

Enforce naming consistency

22

Ad Group Naming Standardization

Keep ad groups normalized and searchable

23

Allocation Balancing Recommendations

Rebalance spend across campaigns

24

Campaign/Ad Group Structure Recommendations

Improve structure for scale and control

Prism helps teams move from recommendation to action with less operational drag, fewer manual handoffs, and faster weekly optimization cycles.

Built-In Safety Nets

We know trusting AI with your ad spend is a big decision. That's why we built multiple layers of protection.

Approval-First (Auto-Apply Optional)

Review every recommendation before it touches your campaigns. Enable Auto-Apply only for categories you trust.

Auto-Apply Safety Guardrails

Control recommendation types, set exclusions, and pause with a safety circuit breaker if risk spikes.

Rollback Any Change in 1 Click (7 Days)

Revert applied changes within 7 days, with full execution metadata and audit history.

Conflict-Aware + Fully Auditable

Conflict grouping prevents contradictory actions and every decision is logged in history for your team.

Your campaigns. Your control. AI that works with you, not around you.

Verify the fix before you approve it

Once Prism flags the problem, inspect the why in plain English

Explainability works best after urgency is clear. Prism shows the signal path, estimated impact, and recommended fix before anything goes live.

Downbid~$312/week waste at risk

Explanation

"At 55.6% ACOS, this term is spending too far above your 26% target. CVR fell while CPC rose, so we recommend reducing bid from $1.26 to $0.88 to recover margin without fully cutting traffic."
Block Budget Drain22 clicks, 0 orders

Explanation

"This keyword has 22 clicks, 0 orders, and sustained low-intent signals past the learning window. We recommend pausing or near-zero bidding to stop recurring waste and reallocate budget to converting terms."
Anchor KeywordHigh-conversion growth signal

Explanation

"The keyword is converting above baseline with stable volume, making it a strong Focus Campaign candidate. We recommend isolating it and adding a negative exact in the source campaign to avoid cannibalization."
Negative KeywordRecurring leakage blocked

Explanation

"Search-term pattern analysis shows repeated non-buying intent with high click cost and near-zero conversion rate. We recommend adding a negative exact to prevent further leakage on this query cluster."

Every recommendation is logged, auditable, and reviewable before your team commits to the change.

Pick the next step that matches your team

Agencies usually want a guided workflow teardown. Sellers usually want to start free, connect Amazon, and review recommendations in-app.

For Agencies

Book a workflow teardown

Walk through one review routine, identify what slips first under complexity, and see how Prism would sequence the work.

Monitoring depthPriority sequencingManager-in-control
Book Workflow Teardown

Best for teams managing multiple accounts, more moving pieces, and higher review complexity.

For Sellers

Start Free

Connect Amazon, review recommendations across your campaigns, and decide what to approve before anything goes live.

Transparent recommendationsApproval-firstNo credit card
Start Free

Current plan and promotional terms always live on the pricing page.

No password storageApproval-firstUndo in 1 click

Connect Amazon → review recommendations for all campaigns → enable automation where it matters most

What Amazon Sellers Say

Hear from an in-house Amazon team using Prism to tighten execution.

"The dayparting feature alone justified our annual Enterprise subscription."

I

In-house Amazon team

Amazon Ads team · $300K/month ad spend

Frequently Asked Questions

Everything you need to know about Prism and how it can help your Amazon business.

Most PPC tools are black boxes, they make changes but don't explain why. Prism gives you a guided system with 5 phases and 24 action categories. Every recommendation comes with plain-English reasoning, so teams can make faster decisions with less second-guessing.

Still have questions?

support@calibratedintelligence.com

Start Free, Then Scale

Upgrade to Paid When You Need More Leverage

Prism is Amazon PPC software for agencies and brands that want safer optimization, clearer prioritization, and approval-first automation. Start free, then upgrade when you need broader coverage, automation, and team workflows.

Auto-Apply With Circuit Breaker

Run trusted recommendation types automatically, with exclusions and pause controls.

Bulk Approvals + Live Status

Approve, revert, or cancel at scale while tracking execution in real time.

Multi-Account Team Workflows

Manage account and marketplace context across teams without losing control.

No % of Ad Spend Fees

Keep pricing predictable as ad spend grows, from free tier through enterprise.

Start Free, Upgrade Anytime

Flat-rate paid plans with no percentage-of-spend fees.

Bank-Level EncryptionOAuth 2.0 (No Password Storage)Multi-Tenant Data IsolationOWASP Top 10 Compliant
Built by AWS Alumni