How Prism Works

Prism is built to help your team move from account health to action to verification without losing context.

Fast Path

Start in Dashboard to understand what changed, move into Command Center to decide what to do next, use Campaigns or Keywords when you need direct control, and finish in Activity Log to confirm what actually happened.

How To Use This

Use Prism as an operating system, not as a pile of disconnected reports. The normal path is:

1. Check account health and recent movement.
2. Review the highest-priority work in a risk-first order.
3. Make direct edits only when you need tighter control than a recommendation provides.
4. Verify execution before you assume a change worked.

That sequence matters. If you start with random edits, you lose the prioritization and audit trail that make the product useful.

What To Watch For

The most important concept is context. Many Prism pages depend on the active account and marketplace. If two teammates are looking at different contexts, they can both be "right" and still see different results.

The second concept is control. Prism can recommend and automate, but it is designed to keep approvals, reversions, and audit history visible. If you cannot explain why a change happened, you are probably on the wrong page for the job.

FAQ

Is Prism supposed to replace direct campaign management?

No. Prism is strongest when it helps you decide where to act first and when to trust automation. Direct campaign and keyword controls still matter.

What page should I learn first after this one?

If you are not connected yet, go to Connect Amazon. If you are already connected, go to First 30 Minutes.

Next Steps

Continue with Connect Amazon when you are setting up a live account, or jump to First 30 Minutes if your account is already connected.