Optimization Settings

Optimization settings control anomaly thresholds, target ACOS, campaign-health settings, realtime alert behavior, and related account-marketplace tuning controls.

Prerequisites

• Connected Amazon account
• Selected marketplace
• Contributor or Admin role for updates

Expected outcome: Threshold configuration is editable in correct context.

Quick Start

1. Open Settings > Thresholds.
2. Review Optimization Goals target ACOS.
3. Review anomaly threshold fields and supporting settings cards.
4. Adjust values.
5. Save changes and verify confirmation.

Expected outcome: Updated thresholds persist and become active for subsequent evaluations.

Detailed Workflows

Workflow: Configure Optimization Goal (Target ACOS)

1. Open optimization goal section.
2. Set target ACOS value.
3. Save.
4. Confirm successful update.

Expected outcome: Recommendation logic can use updated target baseline.

Workflow: Configure Anomaly Threshold Package

1. Set target ACOS and upper/lower bounds.
2. Set minimum spend threshold.
3. Set minimum impressions threshold.
4. Save changes.
5. Re-open page to confirm persisted values.

Expected outcome: Alert sensitivity is calibrated to account size and volatility tolerance.

Workflow: Safe Change Procedure

1. Change only one threshold group at a time.
2. Save and observe behavior over one reporting cycle.
3. Apply next change only after reviewing effect.

Expected outcome: Threshold tuning remains attributable and reversible.

Workflow: Recover from Save Failures

1. Capture displayed error message.
2. Validate numeric ranges and required fields.
3. Retry save.
4. Escalate with exact values and context if persistent.

Expected outcome: Save issues are resolved or escalated with reproducible diagnostics.

Workflow: Manage Reusable Dayparting Templates

1. Open Settings > Dayparting.
2. Confirm you have both an account and an active marketplace selected.
3. Create or update reusable templates for the current marketplace.
4. Return to recommendation review or campaign settings when you need to apply those templates.

Expected outcome: Dayparting schedules are managed centrally and reused across campaign workflows.

Common Errors

Error: Save button disabled

1. Ensure at least one field changed.
2. Ensure values are numeric and valid.

Expected outcome: Save control becomes available when form has valid delta.

Error: Thresholds page shows empty-state cards

1. Connect account or select marketplace.
2. Reload page.

Expected outcome: Threshold editors load once context is valid.

Error: Unexpected alert volume after changes

1. Revert to prior thresholds or loosen strict bounds.
2. Increase minimum evidence thresholds.
3. Reassess after one cycle.

Expected outcome: Alert noise is reduced to actionable levels.

FAQ

Do these settings apply to every account?

Operationally they are account and marketplace scoped.

Should I change all of these settings right away?

No. Start with defaults and adjust incrementally.

Where do I manage dayparting templates?

Yes. Dayparting now has its own settings page where you manage reusable templates for the active marketplace.

Last Updated

• Last updated: 2026-03-18
• Version assumptions: optimization thresholds page, campaign-health/realtime-alert settings cards, unsaved-change handling, and the dedicated dayparting settings page