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Prismby Calibrated Intelligence

Amazon PPC software that helps teams prioritize what matters and scale with control.

Prism is Amazon PPC software for agencies and brands that want safer optimization, clearer prioritization, and approval-first automation.

It turns scattered account signals into a guided workflow, explains what matters in plain English, and keeps teams in control from review through execution.

  • Cut scanning before judgment

    See what changed, what matters, and what needs action first.

  • See the why behind every priority

    Plain-language rationale, confidence context, and workflow sequencing.

  • Execute safely with guardrails

    Approval-first controls, conflict awareness, and 7-day undo.

What Prism evaluates before it ranks work

Performance movement

Spend, sales, conversion rate, and efficiency shifts that suggest the account needs attention now.

Confidence and risk

Recommendation strength, overlap with other actions, and the likelihood that a change is worth reviewing first.

Workflow context

Whether the task belongs in waste control, bid tuning, or expansion so teams can act in a defensible order.

Start with a guided next step

See how Prism fits your operating model

Explore the path that matches your team now, then decide how much automation you want later.

Agency path: Book Workflow Teardown. Seller path: Start Free.

For agencies or sellers

For agencies: book a workflow teardown. For sellers: start free and review recommendations in-app.

For sellers

Best for sellers and hands-on teams who want to launch quickly in-app.

Start Free

For agencies

Best for agencies and teams that want a guided review workflow and rollout plan.

Book Workflow Teardown

Start free - no credit card·See current pricing plans

Never stores passwordsBank-level encryptionBuilt on AWS infrastructure

How Prism works

Your weekly optimization workflow

This Command Center preview shows how Prism helps teams move from triage to action without relying on scattered dashboards or opaque automation.

Command Center

Sample workflow (illustrative)

Detect waste, explain tradeoffs, and queue safe actions for approval.

TRIAGE

DEFEND

ATTACK

1

OPTIMIZE

2

MAINTAIN

4
Anchor Keywords1UpbidsHarvestASIN HarvestCategory DiscoveryCategory Scaling
KEYWORD

bluetooth speaker

Anchor Keyword
CAMPAIGNUS_Speaker_SP_Manual_Winners
AD GROUPExact Scaling
Anchor KeywordFocus Campaign CandidateStable

+20% above 25.6% CVR -> 52 orders, anchor opportunity

169 clicks52 orders21.1% ACOS
High confidencePending

Generated 5d ago

Momentum Score

Based on 12 days of data

Base Bid

$0.24

TOS Boost

+900%

Daily Budget

$27.04

Will add negative keyword to US_Speaker_SP_Manual_Winners

Explanation

The keyword "bluetooth speaker" is a high-conviction candidate for a Focus Campaign, showing a strong 30.8% conversion rate and efficient 21.1% ACOS with 52 orders. Qualification margin is narrow, so we recommend staged rollout and short-term monitoring. Prism will add a negative exact-match keyword in the source campaign to reduce cannibalization while preserving overall coverage.

The "ohhh" moment

See the WHY behind every recommendation

No more "trust the algorithm" black boxes. Every bid change comes with a plain-English explanation you can verify.

Downbid

Explanation

"At 55.6% ACOS, this term is spending too far above your 26% target. CVR fell while CPC rose, so we recommend reducing bid from $1.26 to $0.88 to recover margin without fully cutting traffic."
Block Budget Drain

Explanation

"This keyword has 22 clicks, 0 orders, and sustained low-intent signals past the learning window. We recommend pausing or near-zero bidding to stop recurring waste and reallocate budget to converting terms."
Anchor Keyword

Explanation

"The keyword is converting above baseline with stable volume, making it a strong Focus Campaign candidate. We recommend isolating it and adding a negative exact in the source campaign to avoid cannibalization."
Negative Keyword

Explanation

"Search-term pattern analysis shows repeated non-buying intent with high click cost and near-zero conversion rate. We recommend adding a negative exact to prevent further leakage on this query cluster."

Every recommendation is logged and auditable. You always know exactly what changed and why.

Save Hours. Stop Guessing. See Why.

Unlike black-box tools that make changes you can't understand, Prism shows you exactly what it's doing and why. Full transparency, full control, and finally PPC that doesn't feel like a chore.

Real-time Monitoring & Alerts

Sentinel watches 24/7 for ACOS spikes, budget exhaustion, naming compliance, cannibalization, and anchor keyword drift. Know about problems in ~1 hour, not days.

Catch issues before they cost you

Explainable, Actionable AI

Every recommendation comes with plain-English explanations of the "why", not just "increase bid to $1.45" but "CTR improved 23% while ACOS dropped 8%. This keyword is entering high-performance phase."

Understand every decision

Faster Execution, Less Busywork

Move through more optimizations each week with less manual follow-up. Review and act quickly, keep momentum, and focus your time on higher-leverage decisions.

Faster operations

Plus

24 Guided Action Categories

Tactical execution and strategic scaling in one system, organized into clear categories teams can review and act on quickly.

Broad optimization coverage

5 Phases, 24 Guided Categories

Move from Triage to Maintain with a single guided system that helps teams prioritize urgent fixes, execute wins, and maintain account quality each week.

Guided weekly optimization

Breakeven ACOS Calculator

Know your true profitability threshold for every product. Set intelligent targets based on margins, not arbitrary goals.

Profit-first targeting→

Enterprise-Grade Security

OAuth 2.0 authentication, KMS encryption, and multi-tenant isolation. Your credentials never touch our servers.

Bank-level protection→

Designed by former AWS engineers who understand Amazon's ecosystem.

One Guided System: 5 Phases, 24 Action Categories

Prism combines tactical execution and strategic growth into a single weekly optimization flow from Triage through Maintain.

Sentinel

Monitoring & Alerts

Monitors ACOS spikes, budget risk, and structural issues so teams can act on urgent problems first.

Operator

Daily Optimization

Handles execution-heavy recommendations including bids, negatives, harvesting, and budget shifts to keep campaigns efficient.

Strategist

Growth Opportunities

Surfaces scaling opportunities including category expansion, focus campaigns, and automation-ready optimization patterns.

Guided Weekly Optimization

5 phases and 24 guided action categories keep teams focused on the highest-impact work each week.

TRIAGE2 steps
1

Critical Performance Alerts

Handle urgent account risks first

2

Legacy Campaign Risk Warnings

Flag outdated campaign structures

DEFEND3 steps
3

Budget-Drain Bid Reductions

Cut waste from overspending entities

4

Negative Keyword Additions

Block non-converting traffic

5

Product Page Defense Campaigns

Defend branded and owned PDP placements

ATTACK10 steps
6

Winner Upbid Recommendations

Increase bids on efficient keywords

7

Give-It-A-Chance Upbids

Increase exposure for promising terms

8

Search Term Harvesting

Promote winning queries into exact match

9

ASIN Harvesting

Promote winning ASIN targets

10

Category Discovery Opportunities

Find expansion opportunities by category

11

Category Scaling Opportunities

Scale categories with strong signal

12

Budget Increase Recommendations

Fund campaigns that can profitably scale

13

Anchor Keyword Opportunities

Prioritize high-leverage keywords

14

Focus Campaign Creation

Build focused campaigns for winners

15

Auto Campaign Creation

Create discovery campaigns when coverage is thin

OPTIMIZE5 steps
16

Dayparting Optimization

Align bidding to profitable hours

17

Placement Optimization

Optimize top-of-search and product page placement bids

18

Creative/Variation Optimization

Improve variation and creative performance

19

Budget Decrease Recommendations

Reduce inefficient spend safely

20

Budget Automation Rules

Apply budget adjustments using rule-based guardrails

MAINTAIN4 steps
21

Campaign Naming Standardization

Enforce naming consistency

22

Ad Group Naming Standardization

Keep ad groups normalized and searchable

23

Allocation Balancing Recommendations

Rebalance spend across campaigns

24

Campaign/Ad Group Structure Recommendations

Improve structure for scale and control

Prism helps teams move from recommendation to action with less operational drag, fewer manual handoffs, and faster weekly optimization cycles.

Built-In Safety Nets

We know trusting AI with your ad spend is a big decision. That's why we built multiple layers of protection.

Approval-First (Auto-Apply Optional)

Review every recommendation before it touches your campaigns. Enable Auto-Apply only for categories you trust.

Auto-Apply Safety Guardrails

Control recommendation types, set exclusions, and pause with a safety circuit breaker if risk spikes.

Rollback Any Change in 1 Click (7 Days)

Revert applied changes within 7 days, with full execution metadata and audit history.

Conflict-Aware + Fully Auditable

Conflict grouping prevents contradictory actions and every decision is logged in history for your team.

Your campaigns. Your control. AI that works with you, not around you.

What breaks when complexity outruns attention

Most teams do not struggle because they lack ideas. They struggle because too much review time gets spent scanning accounts before making decisions. When that happens, missed issues and unclear priorities start compounding across accounts and routines.

Monitoring

Depth is usually the first thing to slip when teams get overloaded.

Priority

Work gets delayed when teams cannot tell what deserves action first.

Trust

Opaque automation makes it harder to move quickly with confidence.

See What Matters First

Pick the next step that matches your team

Agencies usually want a guided workflow teardown. Sellers usually want to start free, connect Amazon, and review recommendations in-app.

For Agencies

Book a workflow teardown

Walk through one review routine, identify what slips first under complexity, and see how Prism would sequence the work.

Monitoring depthPriority sequencingManager-in-control
Book Workflow Teardown

Best for teams managing multiple accounts, more moving pieces, and higher review complexity.

For Sellers

Start Free

Connect Amazon, review recommendations across your campaigns, and decide what to approve before anything goes live.

Transparent recommendationsApproval-firstNo credit card
Start Free

Current plan and promotional terms always live on the pricing page.

No password storageApproval-firstUndo in 1 click

Connect Amazon → review recommendations for all campaigns → enable automation where it matters most

How Prism Compares

Most Amazon PPC tools are black boxes. Prism is built on transparency, giving you the clarity and control you need to scale with confidence.

FeaturePrismPerpetuaTeikametricsAdtomicQuartilePacvueScale Insights
Explains why (not just what)
Confidence scoring (prevents random churn)
Real-time monitoring (catches issues in ~1 hour)
Partial
Partial
Partial
Partial
5 phases + 24 guided action categories
Flat monthly pricing (no % of spend)
2% over $10k
Per-ASIN or 1%

Simple, Transparent Pricing

Free tier + paid plans: $0 / $29 / $79 / $199 / $449 per month. No percentage of ad spend. No hidden fees. No surprises.

Compare to hybrid pricing
Perpetua: $695/mo flat (Essentials), $695/mo + % (Growth) • Teikametrics: $149-$1,199/mo + 3% over $10K
Quartile: $895-$9,995/mo tiered • Pacvue: $500/mo min or 3%

Comparison based on publicly available information as of December 2025. Features and pricing are subject to change.

Frequently Asked Questions

Everything you need to know about Prism and how it can help your Amazon business.

Most PPC tools are black boxes, they make changes but don't explain why. Prism gives you a guided system with 5 phases and 24 action categories. Every recommendation comes with plain-English reasoning, so teams can make faster decisions with less second-guessing.

Still have questions?

support@calibratedintelligence.com

Start Free, Then Scale

Upgrade to Paid When You Need More Leverage

Prism is Amazon PPC software for agencies and brands that want safer optimization, clearer prioritization, and approval-first automation. Launch Special: 50% off Year 1 through March 31 2026.

Auto-Apply With Circuit Breaker

Run trusted recommendation types automatically, with exclusions and pause controls.

Bulk Approvals + Live Status

Approve, revert, or cancel at scale while tracking execution in real time.

Multi-Account Team Workflows

Manage account and marketplace context across teams without losing control.

No % of Ad Spend Fees

Keep pricing predictable as ad spend grows, from free tier through enterprise.

Start Free, Upgrade Anytime

Current promotional offers, if active, are listed on the pricing page. Launch Special: 50% off Year 1 through March 31 2026.

Bank-Level EncryptionOAuth 2.0 (No Password Storage)Multi-Tenant Data IsolationOWASP Top 10 Compliant
Built by AWS Alumni