Dashboard Basics

Dashboard is the executive briefing surface for account health, performance shifts, recommendation volume, and recent audit activity.

Prerequisites

• Connected Amazon account
• Selected marketplace
• Synchronized campaign data for selected date range

Expected outcome: Dashboard components can load without context-related empty states.

Quick Start

1. Open Dashboard.
2. Set date range preset.
3. Review primary KPIs (Ad Spend, Attributed Sales, ACOS, ROAS, TaCoS).
4. Review secondary KPIs (Impressions, Clicks, Orders).
5. Review delta analysis, impression share, recommendation count, and recent activity timeline.

Expected outcome: You can summarize current account health in one pass.

Detailed Workflows

Workflow: Daily Health Check

1. Set date range to last 7 days.
2. Record ACOS and ROAS direction.
3. Compare spend trend against attributed sales trend.
4. Inspect recommendation count and the audit timeline for unusual volume or recent reversions.
5. Route follow-up work to Campaigns or Command Center.

Expected outcome: Daily check generates clear follow-up actions.

Workflow: Weekly Performance Review

1. Set date range to last 30 days.
2. Review the delta analysis panel for trend shifts.
3. Check impression share widget for visibility changes.
4. Identify persistent efficiency issues.
5. Document top optimization priorities.

Expected outcome: Weekly review produces stable, less noisy decision inputs.

Workflow: Interpret Data Availability Warning

1. If warning appears, note earliest available date.
2. Adjust date range to valid window.
3. Re-run KPI interpretation.

Expected outcome: Analysis excludes unsupported historical windows.

Common Errors

Error: Dashboard shows welcome state only

1. Connect an Amazon account or switch into Demo Mode.
2. If using a real account, select a marketplace.
3. Wait for initial sync and refresh.

Expected outcome: Dashboard transitions from welcome to KPI view.

Error: Metrics appear stale after changes

1. Confirm action status in Activity Log.
2. Allow synchronization window.
3. Refresh and compare again.

Expected outcome: You distinguish sync latency from failed action execution.

Error: Team reports conflicting KPI readings

1. Standardize date preset.
2. Standardize account and marketplace.
3. Reconcile filter state and compare.

Expected outcome: KPI comparisons become consistent across operators.

FAQ

What should I look at first on the Dashboard?

Start with Ad Spend, Attributed Sales, ACOS, and ROAS, then use the recommendation count and audit timeline to decide where to investigate next.

Can I make changes from the Dashboard?

No. It is intentionally a monitoring and routing surface; execution belongs in Command Center and other workflow pages.

How should I choose the date range?

Yes. Short windows are responsive but noisy; longer windows are stable but slower to reflect changes.

Last Updated

• Last updated: 2026-03-18
• Version assumptions: DashboardPage executive overview header, collapsible KPI strips, delta analysis, impression share widget, recommendations widget, audit timeline, and welcome-state behavior