Keywords and Search Terms

This page groups three operator workflows in one route: keyword management, search-term analysis, and negative keyword control.

Prerequisites

• Connected Amazon account
• Selected marketplace
• Contributor or Admin role for write actions

Expected outcome: Operators can switch between discovery and execution tabs without context loss.

Quick Start

1. Open Keywords route.
2. Choose tab: Keywords, Search Terms, or Negatives.
3. Apply campaign filter.
4. Review rows and prioritize actions.
5. Execute edits in tab-specific workflow.

Expected outcome: Tab-based workflow quickly isolates the right operational task.

Detailed Workflows

Workflow: Keyword Optimization Pass

1. Open Keywords tab.
2. Filter by campaign and status.
3. Sort by key performance signal.
4. Apply bid/status edits where justified.
5. Confirm save feedback and re-check row state.

Expected outcome: Underperforming and high-opportunity keywords are adjusted with traceable actions.

Workflow: Search Term Mining

1. Open Search Terms tab.
2. Filter to target campaigns.
3. Identify terms with spend inefficiency or conversion opportunity.
4. Promote promising terms into keyword strategy.
5. Add irrelevant terms to negatives workflow.

Expected outcome: Search-term evidence is systematically converted into targeting decisions.

Workflow: Negative Keyword Hygiene

1. Open Negatives tab.
2. Review current negative set by campaign.
3. Remove obsolete negatives and add waste-preventing negatives.
4. Verify updated list.

Expected outcome: Negative list remains aligned with current query intent profile.

Workflow: Resolve Missing Row due to Filters

1. Reset filters and pagination.
2. Reapply only one filter at a time.
3. Confirm item visibility.

Expected outcome: Hidden-row incidents are resolved quickly without false data assumptions.

Common Errors

Error: Edits are blocked

1. Check role permissions.
2. Confirm marketplace context.
3. Retry and capture error text if failure persists.

Expected outcome: Cause is narrowed to access or contextual mismatch.

Error: Tab appears empty

1. Confirm campaign filter is not over-restrictive.
2. Clear filters.
3. Validate selected tab contains data for current account.

Expected outcome: True empty states are separated from filter-induced empties.

FAQ

What is the operational split between tabs?

Keywords = managed entities, Search Terms = observed queries, Negatives = traffic exclusion controls.

Does campaign filter span tabs?

Yes, campaign filter state applies to page-level workflow across tabs.

Is this page beginner-safe?

Yes. Start with read-only review, then apply constrained edits.

Last Updated

• Last updated: 2026-02-21
• Version assumptions: KeywordsPage tab architecture and shared campaign filter behavior