Dashboard

Use Dashboard for continuous PPC monitoring, issue detection, and prioritization before taking action in execution pages.

Prerequisites

• Connected Amazon account
• Active marketplace selected
• Team-aligned reporting window for shared reviews

Expected outcome: Operators can run consistent health checks across sessions.

Quick Start

1. Open Dashboard.
2. Choose date preset.
3. Review primary + secondary metric strips.
4. Inspect recommendations and activity timeline.
5. Route next actions to Campaigns/Keywords/Command Center.

Expected outcome: Monitoring is translated into specific execution tasks.

Detailed Workflows

Workflow: Incident Triage from Dashboard

1. Detect anomaly in ACOS/ROAS/Spend trend.
2. Inspect activity timeline for nearby recommendation events.
3. Open Activity Log for event-level detail.
4. Determine whether to revert, adjust settings, or continue observation.

Expected outcome: Initial incident response is completed from a single starting surface.

Workflow: KPI-Driven Planning Session

1. Use 30-day preset for planning horizon.
2. Rank top opportunities by metric variance and recommendation count.
3. Assign owners for Campaigns, Keywords, and Command Center actions.
4. Record baseline values for next review cycle.

Expected outcome: Dashboard metrics drive operator workload planning.

Workflow: Cross-Team Status Review

1. Standardize date range and account context.
2. Walk through KPI strips in fixed order.
3. Capture deltas and owners.

Expected outcome: Team status meetings avoid metric ambiguity.

Common Errors

Error: Dashboard appears healthy but execution pages show issues

1. Drill into Campaigns and Command Center.
2. Validate whether issue is localized to a subset not obvious in aggregates.

Expected outcome: Aggregate vs granular mismatch is explained.

Error: Frequent metric volatility

1. Increase review window to 30 days.
2. Use threshold-based triage instead of raw day-to-day swings.

Expected outcome: Decision quality improves by reducing noise-driven reactions.

FAQ

Is Dashboard enough for optimization execution?

No. Use it as control plane; execute changes in dedicated operational pages.

Can Reader users use Dashboard effectively?

Yes. It is suitable for read-only stakeholders and reviewers.

Why include activity timeline on this page?

It provides immediate causal context between observed KPI changes and recent actions.

Last Updated

• Last updated: 2026-02-21
• Version assumptions: DashboardPage current composition and navigation patterns