Configure Optimization and Dayparting

Use these settings to shape how Prism evaluates performance and how reusable scheduling logic is applied across the account.

Fast Path

Set the target you actually care about, change one threshold group at a time, and keep reusable dayparting templates simple enough that the team can explain where they should and should not be used.

How To Use This

The biggest mistake here is changing too much at once. When multiple threshold groups move together, you lose the ability to tell which change actually improved or worsened the system.

For dayparting, reuse is the point. A good template captures a repeatable scheduling logic you intend to apply more than once. If a schedule is one-off and highly campaign-specific, do not force it into a shared template just because the page supports templates.

What To Watch For

Unexpected alert volume usually means your thresholds are too strict for the amount of evidence available, not that the account suddenly became chaotic.

Dayparting templates are marketplace-scoped. If a teammate thinks a template is "missing," the first thing to check is whether they are in the same marketplace context where it was created.

FAQ

Should I change all optimization settings right away?

No. Defaults are a reasonable starting point. Change settings only when you have a clear reason and a way to judge the result.

When should I create a reusable dayparting template?

Create a template when the schedule logic is likely to be reused across campaigns in the same marketplace.

Next Steps

Go to Turn On Auto-Apply if the settings change is meant to support automation rollout, or return to Read the Dashboard to judge whether the account behavior actually changed afterward.