Prism Documentation Hub

Prism Overview

Prism is an operations-focused Amazon PPC application for account briefing, recommendation execution, automation governance, and team-managed Amazon advertising workflows.

Connect Amazon Account

This guide covers first-time OAuth connection and reconnect procedures for Amazon Advertising + Seller Central access used by Prism.

Dashboard Basics

Dashboard is the executive briefing surface for account health, performance shifts, recommendation volume, and recent audit activity.

Dashboard

Use Dashboard for continuous PPC monitoring, issue detection, and prioritization before taking action in execution pages.

Campaigns

Campaigns provides campaign-level filtering, inspection, status management, and budget update operations.

Keywords and Search Terms

This page groups three operator workflows in one route: keyword management, search-term analysis, and negative keyword control.

Command Center

Command Center is the recommendation workbench for review, approval, rejection, and queue execution. The guided workflow uses 5 phases with 24 lanes.

Activity Log

Activity Log is the audit system for recommendation actions, execution outcomes, and reversions.

Auto-Apply

Auto-Apply evaluates incoming recommendations and decides whether to execute immediately, queue for manual review, or suppress based on your mode, limits, exclusions, and safety monitors.

Autonomy Center

Autonomy Center tracks automation maturity level, milestone progression, data readiness, and next-level checklist tasks.

Trust and Accuracy Dashboard

Trust & Accuracy tracks how recommendations perform against measured outcomes and helps tune automation confidence.

Smart Tuning (Calibration)

Smart Tuning calibrates threshold behavior using measured outcomes and exposes calibration status, thresholds, and recent runs.

Bid Management Guide

This guide provides an operational framework for manual and automated bid control with risk-aware safeguards.

ACOS Optimization Guide

This guide defines a repeatable ACOS-control loop using Dashboard, Command Center, Campaigns, and Keywords workflows.

Account and Team Settings

This page set covers team membership, role administration, invitations, account connection health, account-specific permissions, and related admin controls.

Optimization Settings

Optimization settings control anomaly thresholds, target ACOS, campaign-health settings, realtime alert behavior, and related account-marketplace tuning controls.

Dayparting Settings

Dayparting settings let you create and manage reusable schedule templates for the active marketplace so campaign schedule workflows stay consistent.

Common Issues

This runbook covers frequent setup, context, permission, synchronization, and execution issues encountered by PPC operators.