# Prism by Calibrated Intelligence

> Amazon PPC software for guided actions, safer execution, async approvals, and automation guardrails

Prism helps Amazon advertisers prioritize high-impact actions, execute changes safely, and scale automation with guardrails. It is built by Calibrated Intelligence, Inc. Prism explains recommendations in plain English, organizes work into a guided 5-phase workflow with 24 guided actions, supports async approvals with completion updates, and provides 7-day undo for revertable actions.

## Who Prism Is For

- Amazon sellers who want to start free, review recommendations in-app, and keep approval-first control
- Amazon agencies that want a workflow teardown, multi-account visibility, and a repeatable operating rhythm across accounts

## Core Positioning

- Transparent AI: recommendations are explained in plain English before action
- Guided workflow: work is organized into 5 phases with 24 guided actions
- Safe execution: async approvals, execution audit, and 7-day undo for revertable actions
- Guarded automation: thresholds, exclusions, circuit breakers, trust tracking, and safety pauses
- Impact visibility: Campaign Performance Report (beta) shows single-campaign before/after deltas with confidence and coverage indicators
- Flat-rate pricing: Prism does not position itself as a percentage-of-spend tool
- Public learning surface: docs, blog, landing pages, and tools are all crawlable

## Retrieval Surfaces

- Marketing site: https://calibratedintelligence.com/
- About: https://calibratedintelligence.com/about/
- Documentation hub: https://calibratedintelligence.com/docs/
- Blog: https://calibratedintelligence.com/blog/
- What's New: https://calibratedintelligence.com/whats-new/
- Free tools: https://calibratedintelligence.com/tools/breakeven-acos/

## Trust Surfaces

- About: https://calibratedintelligence.com/about/
- Security: https://calibratedintelligence.com/security/
- Methodology: https://calibratedintelligence.com/methodology/
- Editorial Standards: https://calibratedintelligence.com/editorial-standards/
- Privacy Policy: https://calibratedintelligence.com/privacy/
- Terms of Service: https://calibratedintelligence.com/terms/

## Pricing

- Pricing page: https://calibratedintelligence.com/pricing/
- Free evaluation is available, but continuous use requires a paid subscription starting at $29/mo
- Current plan details should be read from the pricing page rather than inferred elsewhere.

## Key Pages

- [Home](https://calibratedintelligence.com/)
- [About](https://calibratedintelligence.com/about/)
- [Pricing](https://calibratedintelligence.com/pricing/)
- [Amazon PPC Software](https://calibratedintelligence.com/amazon-ppc-software/)
- [Amazon PPC Software for Agencies](https://calibratedintelligence.com/amazon-ppc-software-for-agencies/)
- [Amazon PPC Optimization Software](https://calibratedintelligence.com/amazon-ppc-optimization-software/)
- [AI Amazon PPC Software](https://calibratedintelligence.com/ai-amazon-ppc-software/)
- [Amazon PPC Audit Software](https://calibratedintelligence.com/amazon-ppc-audit-software/)
- [Contact](https://calibratedintelligence.com/contact/)
- [Security](https://calibratedintelligence.com/security/)
- [Methodology](https://calibratedintelligence.com/methodology/)
- [Editorial Standards](https://calibratedintelligence.com/editorial-standards/)
- [Documentation Hub](https://calibratedintelligence.com/docs/)
- [Blog](https://calibratedintelligence.com/blog/)
- [What's New](https://calibratedintelligence.com/whats-new/)
- [For Small Sellers](https://calibratedintelligence.com/amazon-ppc-for-small-sellers/)
- [For Agencies](https://calibratedintelligence.com/amazon-ppc-for-agencies/)
- [How to Reduce Amazon ACoS](https://calibratedintelligence.com/reduce-amazon-acos/)
- [Amazon TaCoS Optimization Guide](https://calibratedintelligence.com/amazon-tacos-optimization/)
- [Amazon Negative Keywords Guide](https://calibratedintelligence.com/amazon-negative-keywords/)
- [Amazon Bid Optimization Strategies](https://calibratedintelligence.com/amazon-bid-optimization/)
- [Amazon PPC Campaign Structure Guide](https://calibratedintelligence.com/amazon-ppc-campaign-structure/)
- [Best Amazon PPC Software 2026](https://calibratedintelligence.com/best-amazon-ppc-software/)
- [Breakeven ACoS Calculator](https://calibratedintelligence.com/tools/breakeven-acos/)
- [Docs: Configure Optimization and Dayparting](https://calibratedintelligence.com/docs/admin/configure-optimization-and-dayparting/)
- [Docs: Manage Team and Accounts](https://calibratedintelligence.com/docs/admin/manage-team-and-accounts/)
- [Docs: Advance Through Autonomy](https://calibratedintelligence.com/docs/automation/advance-through-autonomy/)
- [Docs: Turn On Auto-Apply](https://calibratedintelligence.com/docs/automation/turn-on-auto-apply/)
- [Docs: Use Trust and Smart Tuning](https://calibratedintelligence.com/docs/automation/use-trust-and-smart-tuning/)
- [Docs: How Recommendations Are Generated](https://calibratedintelligence.com/docs/daily-ops/how-recommendations-are-generated/)
- [Docs: Manage Campaigns](https://calibratedintelligence.com/docs/daily-ops/manage-campaigns/)
- [Docs: Manage Keywords](https://calibratedintelligence.com/docs/daily-ops/manage-keywords/)
- [Docs: Read the Dashboard](https://calibratedintelligence.com/docs/daily-ops/read-the-dashboard/)
- [Docs: Use Activity Log](https://calibratedintelligence.com/docs/daily-ops/use-activity-log/)
- [Docs: Work Command Center](https://calibratedintelligence.com/docs/daily-ops/work-command-center/)
- [Docs: Lower ACOS](https://calibratedintelligence.com/docs/playbooks/lower-acos/)
- [Docs: Manage Bids](https://calibratedintelligence.com/docs/playbooks/manage-bids/)
- [Docs: Connect Amazon](https://calibratedintelligence.com/docs/start-here/connect-amazon/)
- [Docs: First 30 Minutes](https://calibratedintelligence.com/docs/start-here/first-30-minutes/)
- [Docs: How Prism Referrals Work](https://calibratedintelligence.com/docs/start-here/how-prism-referrals-work/)
- [Docs: How Prism Works](https://calibratedintelligence.com/docs/start-here/how-prism-works/)
- [Docs: Fix Common Issues](https://calibratedintelligence.com/docs/troubleshooting/fix-common-issues/)
- [Blog: Workflow Control for Amazon PPC Teams](https://calibratedintelligence.com/blog/workflow-control-for-amazon-ppc-teams/)
- [Blog: Amazon PPC Agency Workflow Evaluation](https://calibratedintelligence.com/blog/agency-workflow-evaluation/)
- [Blog: Weekly Amazon PPC Review for Sellers](https://calibratedintelligence.com/blog/weekly-amazon-ppc-review-for-sellers/)
- [Blog: Review Sequence for Amazon PPC Agencies](https://calibratedintelligence.com/blog/review-sequence-for-amazon-ppc-agencies/)
- [Blog: The Multi-Account Reality for PPC Agencies](https://calibratedintelligence.com/blog/the-multi-account-reality-for-agencies/)
- [Blog: Why Reversible Automation Matters for Amazon PPC Teams](https://calibratedintelligence.com/blog/the-importance-of-undo/)
- [Blog: Amazon PPC Automation Needs Guardrails](https://calibratedintelligence.com/blog/automation-needs-guardrails/)
- [Blog: Why Amazon PPC Agencies Push Back on Black-Box AI](https://calibratedintelligence.com/blog/why-agencies-push-back-on-black-box-ai/)
- [Blog: Async Approvals Boost PPC Agency Throughput](https://calibratedintelligence.com/blog/async-approvals-change-throughput/)
- [Blog: The Real Amazon PPC Bottleneck Is Execution](https://calibratedintelligence.com/blog/the-real-bottleneck-is-execution/)
- [Blog: The 5-Phase Workflow for Amazon PPC Teams](https://calibratedintelligence.com/blog/the-5-phase-workflow-that-keeps-ppc-teams-consistent/)
- [Blog: What a PPC Operating System Looks Like](https://calibratedintelligence.com/blog/what-a-ppc-operating-system-looks-like/)
- [Blog: Why Amazon PPC Agencies Need Systems, Not Hero Operators](https://calibratedintelligence.com/blog/systems-vs-hero-operators/)
- [Blog: A 5-Phase Weekly Operating Rhythm for Amazon PPC Agencies](https://calibratedintelligence.com/blog/5-phase-weekly-operating-rhythm/)
- [Blog: Outcome-Led vs Feature-Led for PPC Agencies](https://calibratedintelligence.com/blog/outcome-led-vs-feature-led/)
- [Blog: How Amazon PPC Agencies Can Diagnose the Real Bottleneck](https://calibratedintelligence.com/blog/diagnose-the-real-bottleneck/)
- [Blog: The Capacity Ceiling Most Amazon PPC Agencies Hit First](https://calibratedintelligence.com/blog/capacity-ceiling/)
- [What's New: Referral Launch and Safer Billing Workflows](https://calibratedintelligence.com/whats-new/referral-program-launch-and-safer-billing-workflows/)
- [What's New: More Actionable Guardrails and Safer Approvals](https://calibratedintelligence.com/whats-new/more-actionable-guardrails-and-safer-approvals/)
- [What's New: Closed Status and Workflow Reliability](https://calibratedintelligence.com/whats-new/closed-status-and-recommendation-reliability/)
- [What's New: Command Center and Schedule Controls Update](https://calibratedintelligence.com/whats-new/command-center-refresh-and-richer-schedule-controls/)
- [What's New: Dayparting Templates and Flexible Workspaces](https://calibratedintelligence.com/whats-new/dayparting-templates-and-more-flexible-workspaces/)
- [What's New: Faster Reviews and Richer Scheduling Context](https://calibratedintelligence.com/whats-new/faster-recommendation-reviews-and-better-scheduling-context/)
- [What's New: Smoother Onboarding, Smarter Reliability](https://calibratedintelligence.com/whats-new/smoother-onboarding-and-smarter-recommendation-reliability/)